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Website Prices: Why Such a Big Gap?

Creative Design   •   Pinnacle Creative

16 Apr, 2018

Why Do Website Prices Vary So Much?

If you’ve ever researched website prices, you’ll see that there can be huge gaps between the costs on the low-end websites and the high-end. But why do the prices vary so greatly? Often it comes down to two key website components – design and functionality.

The Importance of Good Design

Good design is key to having an exceptional website. It’s what makes navigating your website intuitive and user-friendly. But it can also make your website aesthetically pleasing and memorable.

On the low-end of website prices, you can get a site with templated designs that let you or a website builder – notice we didn’t say designer – swap out some components like colors and images. And on the high-end, you can have a custom-designed website that is totally unique. A good website design company will design and build the website in a way that best highlights your brand and your products or services after spending some time getting to know and understand your organization.

Functionality Is Essential

While design is key to a good website, the site must also function as intended. For example, buttons and links need to work properly; pages need to load quickly and display properly on all types of devices; and forms should forward leads to the appropriate mailbox.

Of course, some types of websites require a lot more functionality than others. An e-commerce site, for example, is one of the more complicated types of sites because visitors need to be able to easily search, locate and select items, sometimes from thousands of products. And then there must also be a way to securely make a purchase. These websites also typically require frequent updates and maintenance, as well as extensive reporting capabilities.

In general, in terms of costs, you can expect to pay more for websites that require more complex functionality, both initially and over the life of the website.

Striking the Right Balance

The best websites not only have just the right balance of design and functionality, but they have design and functionality that work well together and complement each other. A website without good design will not leave an impression on visitors. On the other hand, no matter how great a website looks, a visitor will get frustrated easily and leave if components of the site don’t work as they should.

A good website design company like Pinnacle Creative Studio understands the importance of striking a good balance between design and functionality.

Need a Website with the Right Mix of Function & Design?
If you’re looking for a talented team of website experts to build a new website that has just right mix of design and functionality, we’d love to work with you. We build elegant, one-of-a-kind websites to world-class standards and can provide ongoing website maintenance, as well as assistance with all aspects of your digital marketing strategy. Contact us today for more information on our services and website prices.

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