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Website Design

Website design has evolved

Next generation website design

What you want your website to look like, and how you want it to function, is important. But what your audience and your customers want your site to look like, and how they want it to function, is important too.

Pinnacle Creative Studio’s website design and website development experts know how to balance these motivators to deliver stunning final results that are high ranking, completely unique, fully functional, and designed to work for you like a (rock star) digital salesperson.

No arms or legs required

Our websites are designed with your R.O.I. in mind. Visual appeal and usability dictate how long a visitor stays on a website. The longer the visitor stays, the more likely they are to convert to a customer. We ensure visitors stay on our clients’ sites by exceeding all five principles of website design: Appearance, Navigation, Attention, Direction, and Action.

Every company has a budget for their marketing. We understand that website design and development is only part of that budget. We also understand the value of flexibility. That’s why we provide our clients with customized pricing to create a website design package that suits their exact needs and their budget. Different plans include everything from website layout to content creation and conversion structuring. Whatever your company needs to thrive in the digital age, we can help you achieve it.

Visual Design

You only have one chance to make a first impression. The landing page is the first thing customers see when they visit your site, but this is not the only page that matters. Outdated graphics, colors and other multimedia says that your company does not keep up with the latest trends in the industry. Incorporating modern design elements and optimizing images helps convert customers better than a site that never changes.

Pinnacle also employs a technique called responsive design. This allows your customers to see your best Internet face regardless of the device they use. We design your site to re-size itself to fit the screen. This means customers viewing your site on a smartphone will be able to see and use your website with almost the same experience as customers using a desktop computer. User experience is the first step in converting a visitor to a customer, and it is often the best way to develop repeat customers.

Calls To Action

Now that the visitor has seen your beautiful site and you have their attention, give them a call to action (CTA). The CTA serves as instructions to your visitors telling them how to become a customer. Some companies may think of the CTA as a pushy sales technique, but studies have proven that the CTA is an effective marketing tool. CTAs dramatically increase online business conversion.

CTAs can take many forms, including:

  • Buttons
  • Form fields
  • Image links
  • Text links


If your website’s purpose is to improve your bottom line, a call to action is vital. Placing a call to action on every page provides easy access for them to convert to a customer. This works for all business models, whether the goal is lead generation, product sales or creating service appointments. A call to action is also successful in generating non-profit donations for organizations. No two companies succeed using the same CTA, so our marketing specialists discuss the best way to provide a call to action while maintaining the integrity of your brand.

Social Proof

People are strongly influenced by their perception of the actions of others.  Social proof is the idea that consumers will make buying decisions based on those of others. There is a clear correlation between leveraging social proof and increased conversion rates. It is critical that your website clearly illustrates that others have invested in and benefitted from your products and services.

Here are some examples of how to leverage social proof on your website:

  • Customer testimonials
  • Case studies
  • Bold visuals, such as brand logos



Finding your website is as easy as a simple Google search. However, keeping the visitor on the website is key to conversion. We create websites with this in mind, which is why we use breadcrumb navigation in our designs. The technique allows the user to click on a link and then return to the previous page they viewed. This is ideal for e-commerce sites where consumers want to easily move from a product page back to a category page at the click of a button. Breadcrumbs are also effective for lead generation, allowing users to easily move from information pages back to index pages.


Mega menus are also a great navigational tool in UX web design. These drop-down menus can be placed in the header to allow users to link to other pages on your website full of the information they seek. Mega menus provide a great experience for the user while holding their attention—which is what you want to convert them to customers.

Engaging Content

Keeping the attention of visitors is crucial for your business. The longer they are engaged on your site, the more likely they are to purchase your product or services. An experienced web design agency knows that the longer someone focuses on your brand, products or services, the more likely they are to become a repeat customer. Compelling content is key to holding their attention. Some of the most popular methods of holding their attention include:


Blogs allow the company to show its knowledge of the industry. Relevancy of the blog content is vital to showing the customer that the company is an authority and worthy of their business. To further enforce the necessity of appearance, structuring blog articles is important to keeping visitors engaged with the content provided.

Video marketing.

Video marketing is ideal for visually-oriented customers. Many customers do not want to read blogs about the product or service, and video marketing allows companies to summarize valuable information in minutes as opposed to losing potential customers who do not want to read long pages of text. Video keeps the visitor engaged from start to finish.

Downloadable content.

A simple .zip file of useful resources that the visitor can download can help you develop new leads through “gating” the download. This method requires the visitor to enter their email address before the download, thus growing your email marketing contacts.


Infographics are another way companies are drawing visitors to their website. These charts and other industry-related data constructs keep people’s attention by providing easy-to-understand visualizations.

User Testing

Pinnacle understands that it takes time to craft the perfect website for a business, and each business is different. This means our UX web design team must revise and edit your website continuously using our 5 Principles of Website Design. They even provide online testing to make sure your website gets as many customers as possible every day.

Are you ready to work with a web design agency that has created award-winning websites for other companies?

Are you ready to move your business to the next level of success?

Are you ready to invest in your company’s future?

Pinnacle knows how to make your website the marketing tool that will boost your bottom line. Our experts will create an attractive, functional and engaging website that converts visitors to paying customers.


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