You have quality lists and a great message – why is no one opening your emails? Here are a few email marketing tips to help you get to the bottom of it.
“If a tree falls in the forest” and 5 other email marketing tips
If a tree falls in the forest and nobody is there to hear it, does it make a sound? In the marketing world, the answer is no. Email is a great tool for quickly reaching massive numbers of people, but all that efficiency is wasted if you can’t get anyone to open your emails. Faced with a mountain of useless or boring emails, few people are willing to devote the time to methodically read every email that hits their inbox. If you want your emails to be read, you need to spend time developing email habits that build trust and encourage your readers to spend time with your emails. Without further ado, here are 5 email marketing tips that will help get you the open rates you deserve.
1. Subject Lines are King
Your customers are busy people who may have to sort through hundreds of emails in addition to their daily duties. As their eyes quickly scan through their inbox, anything that sounds remotely useless or boring is likely to earn a quick trip to the junk folder. A thought-provoking question can pique your customer’s interest.
2. Rethink When You Send Emails
Determining the best time to send out your emails is a difficult task that largely depends on your audience. For example, if you run a blog targeted to freelance writers, sending your emails in the morning before your audience starts working on their own projects may be a good bet. Tinker with your sending times to hone in on the ideal time to send your emails.
3. Your Audience is due for a Break
Sending marketing emails too frequently is an easy way to fatigue your customers. Every customer has their own line in the sand when marketing emails become spam; crossing that line will cut you off from that customer for good. Make sure that you always have something worthwhile for your customers, and don’t indulge in hard sales tactics.
4. Failure to Sort Your List by Demographic
Organizing your email list by categories and demographics can help you send targeted emails. For example, if you sell French skin care products and have recently added a line of products for beard care, your marketing emails will probably be more popular with your male customers. Other important demographics to consider include age, location and sales history. If your outgoing email doesn’t have anything noteworthy for a particular demographic, don’t include them in your mailing list.
5. A Lack of Personality
Generic marketing emails look bland and boring to your customers. Using your personal contact email, rather than a generic “info” or “marketing” email, puts a name to the email and is less likely to run afoul of spam filters. Use your natural voice, be honest and share personal anecdotes related to the subject of the email. Humor is a fantastic way to put your own shine on a particular subject. Above all, avoid overly enthusiastic marketing talk in your email.
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